Make Way For More Magic
The ask was to drive visitation to Downtown Disney and promote awareness of all that’s new and coming. We created a series of limited-time, experiential activations focusing on the new dining and retail locations. These Insta-worthy events would bring a fresh energy to the district while informing guests on what’s to come.
In addition, web banners, print ads, bus boards and social tactics were created. The look and feel for these pieces were inspired by the Downtown Disney refurbishment construction. The color-block elements and blue-print typography teased the magic in the works.
