3-Month Social Campaign Extension
We generated buzz and engagement on social media through several content series. Each activation inspired guests and potential park-goers to get more happy in their lives with various funny, yet informative posts. A total of 32 unique social posts were developed resulting in over 30M impressions—increasing engagements by 163%.
Here is a small selection of content created for the campaign. It was shared across the various Disneyland social pages (Facebook, Twitter, Instagram and the official Disney blog). Even an in-park “Happy Cam” Snapchat filter was developed to create a shareable moment and increase interaction across the platforms. You can click on each image to see it in context.
